It takes a village...

And we are just that!  East Lake Village is always focusing on curating the stores that best serve the community.  Shop where you live and show your support!  

Shops

  • Exterior of a shopping center with a parking lot and several parked cars in front. The building has a red tiled roof and glass entry doors. The sign on the building reads 'ACE, The helpful place.'

    Ace Hardware Store of Watsonville

    Your local Central Coast Ace Hardware, is a member of the largest retailer owned hardware cooperative in the industry.

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  • Sign reading 'Staff of Life' with a colorful illustration of a farmer with a scythe and crops, outside a store with people and a tractor display.

    Staff of Life Market

    Locally owned and operated organic grocery store

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  • Hand holding a glass of pale beer with a black leaf design, in front of a store sign that reads 'FRUITION BREWING'.

    Fruition Brewing and Kitchen

    A brewery, tasting room, and kitchen where people can come together to enjoy each other’s company over fresh beer and food.

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  • Exterior of a Dollar Saver Plus store with parking lot and a black car in the foreground

    Dollar Saver Plus

    A retail store that offers a variety of affordable products for everyday needs

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  • A single-story shopping plaza with a large sign that reads 'East Lake Food-Liquors' in a parking lot. The storefront has glass doors and windows, with a sushi restaurant nearby. Cars are parked in front, and the sky is partly cloudy.

    East Lake Liquor

    Known for its wide selection of beers and liquor

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  • A man with gray hair in a gray shirt holding a framed circular medal or token with a bird and trees engraved on it, with the words 'GRANT & LAKE WASHINGTON' around the bird.

    Fuentes Coins

    Trade, buy, and sell coins.

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  • A man shakes hands with a smiling woman behind a postal service counter in a postal office, with FedEx boxes and paperwork on the desk.

    Central Coast Pack and Ship

    The go-to resource for packing, shipping, printing, and business service needs for the residents and businesses of Watsonville, CA.

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  • Logo with large blue letters spelling 'TIK' followed by a period, and smaller beige text underneath reading 'VINTAGE HOMEWARE WORKSHOP'.

    TBH Studio

    Cool vintage clothes and cute candles

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  • Shelving units stocked with automotive supplies like motor oil and car care products in a retail store.

    West Coast Auto Body Paint & Supplies

    Competitive prices. Unsurpassed service. Value-priced quality products.

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