East Lake Village

New Events

11:00 AM11:00

Shop Small Saturday

Come join in the fun the Saturday after Thanksgiving and support your local business owners! Shop Small Saturday this year at East Lake Shopping Center will be better than ever. We will have:

  • Hay rides - courtesy of the Agricultural History Museum

  • Caroling - courtesy of Kimberly Fern of the PV Shelter

  • Hot coco and treats - courtesy of Coffeeville

  • KSCO radio coverage - 2pm - 3pm - courtesy of Think Local First Santa Cruz Andrea Konrad

  • Jackson Frost Trio playing live Christmas Music from 11am - 4pm - courtesy of Jackson

  • Family photos in the Christmas Tree lot 11am - 2pm - courtesy of American Huney Photography, bring a canned good, clothes or toy for a free sitting!

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7:00 AM07:00

PV Shelter Mother's Day Run/Walk

The Mother’s Day Run has become a tradition. For many, there are three generations who do the run/walk together, and then go to brunch afterwards. It’s a great family tradition - to help end homelessness on Mother’s Day.
— Kimberly Ferm, PVSS Executive Director

Start times vary depending on race length running.  Click HERE for registration info.

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Fruition Brewery at the Metro Station
1:00 PM13:00

Fruition Brewery at the Metro Station

Wine, Beer and Art Walk

Downtown Watsonville

This inaugural event is organized by the City of Watsonville and the Pajaro Valley Chamber of Commerce and Agriculture.  Enjoy special tastings from many local wineries, craft beer outlets, hard cider and non-alcoholic beverages while strolling through historic downtown.  Beautiful artwork will be on display and available for sale by local artists and remarkably talented local musicians performing along the walk.

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Shop Small Saturday
9:00 AM09:00

Shop Small Saturday

shop small snowman

November 25th is more than just the Saturday after Thanksgiving.  It's the day to make a statement.  You can show your community support by choosing to put your money where you live.  Shop small, shop local, shop at East Lake Village.  

We will have a variety of events coming to you for your friends and family to enjoy, including:

  • 1pm-4pm : Hay rides with caroling from, brought to you by your local Agricultural History Project
  • 1pm-6pm : Carmonas BBQ will have live music
  • Coffeeville is bringing holiday cheer with a Holiday Specialty drink, just for the day
  • Think Local will be reporting their show from our parking lot from 2-3pm

And more!  Bring your family by and shop small!

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