Nov
24

Shop Small Saturday

Come join in the fun the Saturday after Thanksgiving and support your local business owners! Shop Small Saturday this year at East Lake Shopping Center will be better than ever. We will have:

  • Hay rides - courtesy of the Agricultural History Museum

  • Caroling - courtesy of Kimberly Fern of the PV Shelter

  • Hot coco and treats - courtesy of Coffeeville

  • KSCO radio coverage - 2pm - 3pm - courtesy of Think Local First Santa Cruz Andrea Konrad

  • Jackson Frost Trio playing live Christmas Music from 11am - 4pm - courtesy of Jackson

  • Family photos in the Christmas Tree lot 11am - 2pm - courtesy of American Huney Photography, bring a canned good, clothes or toy for a free sitting!

View Event →
May
13

PV Shelter Mother's Day Run/Walk

“The Mother’s Day Run has become a tradition. For many, there are three generations who do the run/walk together, and then go to brunch afterwards. It’s a great family tradition - to help end homelessness on Mother’s Day.”
— Kimberly Ferm, PVSS Executive Director

Start times vary depending on race length running.  Click HERE for registration info.

View Event →
Fruition Brewery at the Metro Station
May
12

Fruition Brewery at the Metro Station

Wine, Beer and Art Walk

Downtown Watsonville

This inaugural event is organized by the City of Watsonville and the Pajaro Valley Chamber of Commerce and Agriculture.  Enjoy special tastings from many local wineries, craft beer outlets, hard cider and non-alcoholic beverages while strolling through historic downtown.  Beautiful artwork will be on display and available for sale by local artists and remarkably talented local musicians performing along the walk.

View Event →